About us

About us

Le velo studio mission

At Le Velo Studio,, our mission is to improve cycling experience using Circular Design principles. We are committed to design elegant and timeless bikes that not only perform at the highest level, but also set new standards for environmental responsibility.

Our two versatile bikes are a testament to our dedication to create a refined and efficient riding experience. Each bike is part of a specific edition, crafted with a high attention to details that matches our design language and ethos.

Designed, engineered and assembled in Wanaka, New Zealand.

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The team

Based in Wanaka, New Zealand, Le Velo Studio is powered by a close-knit team of passionate individuals. Alongside Alex Guichard and his young family, our expert technicians bring unparalleled skill and enthusiasm to every bike assembly. This friendly and dedicated group is committed to delivering an exceptional experience for every rider, ensuring that each bike meets our high standards of quality and craftsmanship. Together, we strive to provide not just a product, but a memorable and personalized journey for our riders.

ethos of circular design

Circular design is a sustainable approach focused on creating products that last, evolve and can be repaired, minimizing waste and environmental impact throughout their lifecycle. Unlike traditional design methods that often prioritize short-term use and programmed obsolescence, circular design aims to extend the life of a product by considering its end-of-life from the very beginning. This involves using non-proprietary components that are easy to replace and recycle, and designing products that can be easily repaired or upgraded, reducing the need for complete replacements.

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Exploring Your Perfect Match

Explore our extensive selection of bikes, accessories, and gear designed to fuel your passion for two wheels. Ride into the future with Le Velo Studio by your side, your trusted companion on every journey.

With top-quality products, expert advice, and a vibrant community of riders, we're here to support you every step of the way.